商学院大百科采访复旦大学-华盛顿大学EMBA教授Samuel Chun谈市场营销（四）：对电子商务和社交媒体的看法

社交媒体是新鲜玩意，它们可以体现很多顾客和个人的意见，但是他们很难被控制。公司总是喜欢一些容易完全控制的手段，对社交媒体的使用还是很犹豫。生意还是万变不离其宗的，旧的市场营销手段不会就此退出市场。

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